Intrusive Thoughts

Essays on strategy, culture and media, published on Substack and Medium.

7 Oct 2026
The Funnel is Dead, Long Live the Funnel
Why the classic funnel no longer describes how people buy, the two models replacing it, identity-led loyalty and precision-targeted impulse, and what AI will do to both.
Medium

Connecting People

Brief me on your project. Open for Freelance strategy and copy projects, agency collaborations and full-time roles. Based in Bucharest, working in English, German and Romanian, with clients in Romania and abroad.

lunailarianica@gmail.com

LinkedInLuna Ilaria Nica
Instagram@luna.ilaria
Photography@lesyeux.lalune
Medium@ilarianica15

Intrusive Thoughts

The Funnel is Dead, Long Live the Funnel

Connecting People